Why Google's "I'm feeling lucky" Button is So Special ?

The "I’m Feeling Lucky" button is one of the very few things that stand out on Google’s minimalistic homepage.

Clicking the "I’m feeling lucky" Button automatically takes you to the first search result and it’s helpful for navigational queries, when there’s a single good result (e.g.: [Yahoo Mail], [download Opera]) etc.

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What’s the "I’m feeling lucky" Button at Google ?

"The reason it’s called ‘I’m Feeling Lucky,’ is of course that’s a pretty damn ambitious goal. I mean to get the exact right one thing without even giving you a list of choices, and so you have to feel a little bit lucky if you’re going to try that with one go," tried to explain Sergey Brin.

Even if only 1% from Google’s searches bypass the search results page and go straight to the top result, Google will keep the strange button on the homepage as it has become a part of its brand.

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How Much Google Loses for "I’m feeling lucky" Button

Google cofounder Sergey Brin confirmed that around one percent of all Google searches go through the "I’m Feeling Lucky" button. Because the button takes users directly to the top search result, Google doesn’t get to show search ads on one percent of all its searches. That costs the company around $110 million in annual revenue, according to Rapt’s Tom Chavez.

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So why does Google keep such a costly button around ?  "It’s possible to become too dry, too corporate, too much about making money. I think what’s delightful about ‘I’m Feeling Lucky’ is that it reminds you there are real people here," Google exec Marissa Mayer explained.

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